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二创模式失灵,全球流量大洗牌!只有这类内容在涨粉赚钱
Sou Hu Cai Jing·2025-08-27 05:54

Core Insights - The short video content creation landscape has shifted dramatically, with platforms like TikTok and YouTube implementing new rules that significantly impact monetization and content strategies [1][3][5] - The focus has moved from simple content repurposing to original content creation, with platforms emphasizing unique contributions and penalizing repetitive or derivative content [5][6][8] Group 1: Platform Changes - TikTok has restructured its monetization logic to prioritize content originality, with non-original content losing recommendation eligibility [5][6] - YouTube is actively targeting repetitive content, making it difficult for repurposed accounts to enter the monetization loop [3][6] - Starting July 15, 2025, new revenue plans will evaluate content based on four dimensions: originality, watch time, search value, and interaction metrics [5][6] Group 2: Content Creation Strategies - Creators who continue to rely on repurposed content face severe limitations, including reduced visibility and potential account suspension [6][8] - Successful creators are those who pivot to original content, leveraging unique storytelling and diverse formats to engage audiences [8][9] - Case studies show that accounts focusing on original commentary and multi-language content have seen significant growth, with one account increasing its views to over 800,000 within three months [9][11] Group 3: AI Integration - The integration of AI in content creation is emerging as a solution to traditional editing challenges, allowing for innovative storytelling and narrative restructuring [11][12][14] - AI can generate unique perspectives and multi-language outputs, enhancing the content's appeal across different markets [14][18][20] - The shift towards AI-driven content creation is seen as a necessary adaptation to the evolving platform rules, positioning creators to maintain relevance and profitability [18][22]