Core Viewpoint - China Life Insurance is transforming its operations through a comprehensive digital infrastructure that redefines financial services, focusing on customer needs and leveraging technology as a primary driver for change [1][10]. Group 1: Digital Infrastructure Development - China Life has established a "cloud-network-end" digital infrastructure, extending insurance services from physical locations to a digital ecosystem [1]. - The company has built a secure, green, and resilient hybrid cloud, enhancing data processing efficiency and enabling agile business innovation [2]. - A flat network structure has been implemented to support connectivity across numerous branches and devices, facilitating real-time data access and customer service [3]. Group 2: Technology and Data Focus - The company emphasizes a technology-driven approach, viewing technology as a bridge to create value rather than a barrier [4][5]. - A robust data management mechanism has been established to ensure data quality, which is crucial for AI applications and big data analytics [5]. - The organization employs a product responsibility system, allowing product managers to have significant control over product development and outcomes [6]. Group 3: Customer-Centric Service Model - China Life has developed a platform-based model that integrates online and offline services, enhancing customer experience and service delivery [8]. - The company has created a comprehensive digital service system, achieving a monthly active user count of over 11 million for its insurance app [9]. - Innovative service models, such as "Air Customer Service," have been introduced to streamline complex transactions, significantly improving service efficiency [9]. Group 4: Ecosystem and Collaboration - The company collaborates with local governments and healthcare providers to create integrated service platforms, enhancing the insurance service lifecycle from prevention to post-claim support [8]. - By leveraging partnerships with technology firms like Huawei, China Life fosters an open technology ecosystem that encourages innovation [4][5]. - The digital transformation serves as a model for the insurance industry, showcasing how technology can enhance customer trust and service quality [10].
中国人寿:解码数字金融时代的保险新基建