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中国平安郭晓涛:努力把兼职代理人渠道打造为下一阶段寿险业务增长引擎
Bei Jing Shang Bao·2025-08-27 06:48

Core Insights - China Ping An held a mid-term performance conference for 2025, where the co-CEO Guo Xiaotao elaborated on the company's part-time agent system [1] - The part-time agent team consists of over 1 million agents, primarily located in lower-tier markets, complementing the traditional agent channel concentrated in first and second-tier cities [1] - The part-time agents operate through a digital platform, resulting in low sales costs and high efficiency, differing significantly from traditional management methods [1] - The design of insurance products must align with the characteristics of part-time agents, focusing on property insurance sales while expanding into life insurance products [1] Summary by Categories Part-time Agent System - The part-time agent system includes over 1 million agents, mainly serving lower-tier markets, creating a complementary relationship with traditional agents [1] - The system is designed to be lightweight, utilizing digital platforms for operation and management, leading to reduced costs and increased efficiency [1] Product Design - The product design for life insurance must cater to the unique characteristics of part-time agents, ensuring effective sales processes and product features that resonate with their selling capabilities [1] Future Growth Strategy - The company aims to develop the part-time agent channel into a scalable and online-operable model, positioning it as a core engine for future growth in the life insurance sector [2]