小米和苹果，被“偷袭”

Core Viewpoint - The article discusses the rising popularity of smart rings among young consumers as a new trend in health management, highlighting their rapid market growth and unique advantages over traditional smartwatches [2][3][13]. Market Overview - Smart rings are a relatively new category of wearable devices, currently holding a small market share but experiencing rapid growth, with a projected global shipment growth rate of 88.4% in 2024 [3][4]. - In the domestic market, smart rings accounted for only 0.1% of the wearable device market share in early 2025, yet their sales revenue saw a staggering year-on-year increase of 6401.7% [3][4]. Key Players - Oura Ring, launched in 2015, is the leading player in the smart ring market, holding an 80% share of global sales in 2023 [4]. - Other notable brands include Ultrahuman, which holds a 12% market share, and emerging domestic brands like RingConn, which has gained significant traction in China [4][7]. Competitive Landscape - The entry of major brands like Samsung with the Galaxy Ring has significantly increased consumer awareness and interest in smart rings in China [6][7]. - The number of smart ring brands available on major e-commerce platforms in China grew from 3 in May 2024 to 34 by June 2025, with monthly sales exceeding 394 million yuan [7]. Product Features and Innovations - Health monitoring is the core selling point of smart rings, with features like blood oxygen, heart rate, and sleep tracking becoming standard [11]. - Brands are differentiating themselves by enhancing the accuracy and range of health monitoring capabilities, with some models offering advanced features like non-invasive blood glucose monitoring and ECG [11][12]. Consumer Experience - Smart rings offer a "no-feel" wearing experience, making them more comfortable for continuous use compared to smartwatches, which can be bulkier [14][15]. - The accuracy of health monitoring is enhanced due to the thinner skin and richer capillary network in the fingers, allowing for better physiological signal detection [15][16]. Battery Life and Longevity - Smart rings generally have a longer battery life than smartwatches, with many models lasting 3-5 days or more on a single charge [18]. - However, concerns about their longevity arise due to the lack of replaceable batteries, leading some consumers to view them as "disposable devices" [19]. Conclusion - Smart rings are carving out a niche in the wearable market by addressing specific needs that smartwatches do not fully meet, such as comfort, precision in health monitoring, and extended battery life [20].