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Group 1 - The core viewpoint of the article emphasizes the importance of content in consumer decision-making and its role in connecting brands with consumers, highlighting the need for brands to build content assets to enhance their influence and overcome marketing challenges [1] - Bilibili, known for its long-form video content, has gained increasing attention from brands due to its immersive viewing experience, which significantly enhances brand recall among viewers [1] - A study conducted by Miaozhen Systems using patented emotional cloud experimental methods revealed that participants had a 26% higher recall of brand/product names after watching long videos compared to short videos [1] Group 2 - In Q1 2025, Bilibili users averaged 108 minutes of daily viewing time, indicating strong engagement driven by high-quality content and trusted creators [2] - Bilibili's marketing ecosystem allows brands to effectively communicate product information and tell brand stories, enhancing brand recognition and understanding among potential consumers [2] - The company is continuously iterating its marketing products and tools to help brands achieve more precise and measurable advertising outcomes, emphasizing the combination of quality content and traffic to create a multiplier effect in marketing [2]