Company Overview - Shenghuo Technology Group Limited has submitted a listing application to the Hong Kong Stock Exchange, with Cinda International as its sole sponsor [1] - Established in 2013, the company is an integrated marketing and advertising service provider based in Guangzhou, China, focusing on integrated marketing services, marketing technology services, and advertising marketing services [4] Market Growth - The integrated marketing market in China is projected to grow at a compound annual growth rate (CAGR) of 4.6% from approximately RMB 67.2 billion in 2020 to RMB 80.4 billion in 2024, and is expected to reach around RMB 99.3 billion by 2029, with a forecasted CAGR of about 4.3% from 2024 to 2029 [4] Service Offerings - The company utilizes proprietary "one code for one item" technology to provide marketing technology services, embedding QR codes on product packaging [4] - According to Frost & Sullivan, Shenghuo Technology ranks fourth among QR code marketing solution providers in China, with a market share of approximately 1.8% based on projected service revenue for 2024 [4] Financial Performance - Shenghuo Technology's revenue for the fiscal years 2022, 2023, 2024, and the first six months of 2025 were approximately RMB 112.3 million, RMB 163.4 million, RMB 252 million, and RMB 129 million respectively [5][6] - The company's net profit for the same periods were RMB 19.8 million, RMB 27.2 million, RMB 33.2 million, and RMB 12.1 million respectively [5][6] Client Dependency - The company has a high dependency on its top five clients, with revenue contributions of approximately 96.1%, 91.2%, 79.8%, and 94.1% for the fiscal years 2022, 2023, 2024, and the first six months of 2025 [5] - The largest client accounted for about 87.9%, 78.6%, 49.3%, and 45.2% of the company's revenue during the same periods [5]
圣火科技递表港交所 主要透过专有“一物一码”技术提供营销技术服务
Zhi Tong Cai Jing·2025-08-27 07:14