ANTA SPORTS(HK:02020) Zheng Quan Ri Bao·2025-08-27 08:13Core Viewpoint - Anta Sports Products Limited has formed a strategic partnership with South Korean fashion group MUSINSA to establish a joint venture named "MUSINSA China," aiming to expand its market presence in China and cater to the diverse needs of young consumers [2] Group 1: Joint Venture Details - The joint venture "MUSINSA China" will be owned 40% by Anta Group and 60% by MUSINSA [2] - MUSINSA China will focus on developing its own brand "MUSINSA STANDARD" and multi-brand retail stores "Musinsa Store" in the Chinese market [2] Group 2: Strategic Intent - Anta Group's Executive Director and Co-CEO Wu Yonghua emphasized that this collaboration aligns with the company's strategy of "single focus, multi-brand, globalization" and aims to explore the integration of sports and fashion [2] - The partnership is expected to leverage Anta's unique advantages in "brand + retail" and its extensive experience in the footwear and apparel industry to empower the development of MUSINSA China [2] Group 3: Market Potential - MUSINSA expressed confidence that the combination of its fashion industry experience with Anta's strong brand and retail management capabilities will create new channels for serving Chinese consumers [2] - The collaboration aims to stimulate consumption among young fashion groups in the vibrant Chinese consumer market [2] Group 4: Regulatory Approval - The establishment of the joint venture is subject to regulatory approval, with the transaction expected to be completed by the end of September 2025 [2]