Proya(SH:603605) Nan Fang Du Shi Bao·2025-08-27 08:28Core Viewpoint - Proya plans to issue overseas listed shares (H-shares) and list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance financing capabilities, aiming to become the only domestic beauty brand listed in two locations [2]. Financial Performance - For the first half of 2025, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21% [3]. - The total profit for the same period was 998 million yuan, reflecting an increase of 11.43% year-on-year [3]. - The net profit attributable to shareholders was 799 million yuan, up 13.8% compared to the previous year [3]. - The net cash flow from operating activities surged by 95.34% to approximately 1.293 billion yuan [3]. Segment Performance - In the skincare segment, revenue reached 4.199 billion yuan, showing a slight increase year-on-year [4]. - The color cosmetics segment generated 837 million yuan, with a significant growth rate of 25.79% [4]. - The hair care category saw a remarkable increase in revenue to 320 million yuan, up 131.25% year-on-year, marking it as a new growth line for the company [4]. Company Background - Proya was founded in 2003 in Hangzhou and specializes in the research, production, and sales of cosmetic products [4]. - The company owns several brands, including Proya, Caitang, Off&Relax, and others, covering various beauty sectors such as skincare, color cosmetics, and hair care [4].