蜜雪集团上半年营收148.7亿元，净利润同比增长44.1%

Core Insights - The core viewpoint of the article highlights the strong financial performance of Mixue Group in the first half of 2025, driven by supply chain improvements, brand IP development, and optimized store operations [2]. Financial Performance - Mixue Group reported a revenue of 14.87 billion yuan, representing a year-on-year increase of 39.3% [2]. - The net profit for the company reached 2.72 billion yuan, showing a year-on-year growth of 44.1% [2]. Store Expansion - The total number of global stores reached 53,014, with an increase of 9,796 stores compared to the same period last year [2]. - Stores located in third-tier cities and below accounted for 27,804, making up 57.6% of the total stores in mainland China, with an addition of 5,707 stores year-on-year [2].