Cre8 Direct(SZ:300703) Zheng Quan Ri Bao Zhi Sheng·2025-08-27 08:40Core Insights - Ningbo Chuangyuan Cultural Development Co., Ltd. (Chuangyuan) reported a revenue of 996 million yuan for the first half of 2025, representing a year-on-year growth of 19.81%. The net profit attributable to shareholders was 49.79 million yuan, up 32.97% year-on-year [1]. Group 1: Business Segments - Chuangyuan operates in three main business areas: cultural education and leisure, sports and fitness, and home living, providing a diverse range of innovative products and services [1]. - The cultural education and leisure segment primarily targets the European and American markets, while the company plans to enhance its focus on the domestic market in 2025, leveraging its R&D and innovative design capabilities [1]. - The sports and fitness segment, led by its subsidiary Ningbo Ruitfei Sports Technology Co., Ltd. (Ruitfei), achieved a revenue increase of 75.75% in the first half of 2025 compared to the same period in 2024, focusing on home fitness products through Amazon and its own website [2]. - The home living segment, represented by its subsidiary Ningbo Heyuan Textile Co., Ltd., specializes in garden flags, outdoor flags, and home textiles, gaining recognition in international markets such as Europe, Japan, and South America due to its diverse product offerings and stylish designs [2]. Group 2: Strategic Focus - Chuangyuan aims to build a "dual circulation" development model by integrating IP resources with cultural potential, capturing local consumption trends while maintaining creative value output [1]. - The company is committed to enhancing its brand resonance in the domestic market and developing a diversified product matrix that combines IP, technology, and cultural innovation [1].