
Core Viewpoint - The company reported a decline in revenue for the first half of 2025, but an increase in net profit, indicating a strong performance in profit management despite revenue challenges [1][2]. Group 1: Financial Performance - In H1 2025, the company achieved operating revenue of 8.486 billion, a year-on-year decrease of 8.08%, while net profit attributable to shareholders was 1.4 billion, an increase of 10.72% [1]. - For Q2 2025, the company reported operating revenue of 4.243 billion, a year-on-year decrease of 5.33%, but net profit attributable to shareholders rose to 0.851 billion, an increase of 31.24% [1]. - The company's sales expenses in H1 2025 were 4.410 billion, down 17.73% year-on-year, with a sales expense ratio of 52.0%, a decrease of 6.1 percentage points [2]. Group 2: New Game Launches - The company launched several new games in H1 2025, including "Time Explosion" and "Heroes Without Flash," with "Time Explosion" reaching the top of the App Store free chart in January [1]. - The revenue recognition for new games has a lag, which contributed to the slight decline in H1 revenue, but the company has a strong pipeline of upcoming titles [1]. Group 3: Cost Management and Efficiency - The reduction in sales expenses has effectively offset revenue fluctuations, leading to significant profit growth in H1 2025 [2]. - AI has played a crucial role in cost reduction and efficiency improvement, with over 70% of game advertisement materials generated by AI and 50% of total ad placements being AI-driven, enhancing ad efficiency by 70% [2]. Group 4: Investment Outlook - The company is expected to continue its stable performance with new game launches contributing to revenue growth, projecting net profits of 2.944 billion, 3.125 billion, and 3.401 billion for 2025-2027, with corresponding PE ratios of 15x, 14x, and 13x [2].