Ge Long Hui·2025-08-27 09:01Core Insights - Zhihu-W (02390.HK) reported total revenue of RMB 716.9 million (USD 100.1 million) for Q2 2025, a decrease from RMB 933.8 million in Q2 2024 [1] - The gross margin for Q2 2025 increased to 62.5% from 59.6% in the same period last year [1] - The net profit for Q2 2025 was RMB 72.5 million (USD 10.1 million), a significant turnaround from a net loss of RMB 80.6 million in Q2 2024 [1] - Adjusted net profit (non-GAAP) for Q2 2025 was RMB 91.3 million (USD 12.8 million), compared to an adjusted net loss of RMB 44.6 million in Q2 2024 [1] - The average monthly subscription members reached 13.2 million in Q2 2025 [1] Management Commentary - The Chairman and CEO, Zhou Yuan, highlighted the achievement of non-GAAP profitability for the third consecutive quarter, reflecting the effectiveness of refined operational strategies and the integration of AI technology [2] - Zhou noted that the community remains vibrant with stable user growth, increased daily active user engagement, core user retention rates, and creator activity [2] - The CFO, Wang Han, emphasized the improvement in operational efficiency and cost structure driven by AI, with a gross margin increase of approximately 3 percentage points [2] - The company aims to maintain rigorous execution and sustainable commercialization to drive long-term growth [2]