Aimer(SH:603511) Zheng Quan Zhi Xing·2025-08-27 09:11Core Viewpoint - Aimer Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, attributed to weak demand in the mid-to-high-end market and rising operational costs, despite maintaining a strong brand presence in the intimate apparel industry [2][12][13]. Financial Performance - Revenue for the first half of 2025 was approximately CNY 1.60 billion, a decrease of 2.91% compared to the same period last year [3]. - Total profit was CNY 114.70 million, down 33.96% year-on-year [3]. - Net profit attributable to shareholders was CNY 106.13 million, a decline of 31.37% from the previous year [3]. - Basic earnings per share decreased by 33.33% to CNY 0.26 [3]. Business Overview - Aimer focuses on high-quality intimate apparel and has developed a multi-brand, omnichannel business model, establishing strong brand recognition in the market [12][13]. - The company operates several brands, including Aimer, Aimer Men, Aimer Kids, and La Clover, each targeting different consumer segments [12][13][14]. Market Position - Aimer is a leading player in the intimate apparel industry, with its brands consistently ranking first in market share for similar products [10][12]. - The company has been recognized as a "Top 100 Enterprise in the Chinese Apparel Industry" and has received multiple awards for its innovation and sustainability efforts [10][11]. Industry Context - The intimate apparel market is experiencing a trend of consumption downgrade, with increased price competition and a shift towards health, comfort, and sustainability in consumer preferences [12][13]. - Despite challenges, there remains a significant demand for high-quality intimate apparel, particularly in the health and wellness segments [13][14]. Strategic Initiatives - Aimer is committed to technological innovation and product development, investing in new materials and techniques to enhance product offerings [12][14]. - The company is also focusing on digital transformation and enhancing its supply chain management to improve operational efficiency [12][14].