Core Viewpoint - Pacific Network (00543) reported a revenue of 273 million yuan for the six months ending June 30, 2025, representing a year-on-year decrease of 1.3% [1] - The company recorded a loss attributable to equity holders of 8.571 million yuan, compared to a profit of 10.13 million yuan in the same period last year [1] - The loss per share was 0.76 cents [1] Financial Performance - Revenue for the reporting period was 273 million yuan, down 1.3% year-on-year [1] - The company experienced a loss of 8.571 million yuan, contrasting with a profit of 10.13 million yuan in the previous year [1] - Earnings per share were reported at a loss of 0.76 cents [1] Cost and Strategy - The decrease in gross profit was primarily due to increased outsourcing production costs [1] - In response to the decline of traditional banner advertising, the company has invested in developing new interactive models to create more content-driven advertising [1] - The company aims to establish a differentiated market advantage and believes that scaling up and optimizing processes in the coming months will lead to more efficient cost management [1]