Core Viewpoint - Pacific Network (00543) reported a revenue of 273 million, representing a year-on-year decrease of 1.3% and a loss attributable to equity holders of 8.571 million, compared to a profit of 10.13 million in the same period last year [1] Financial Performance - The company's gross profit decreased primarily due to an increase in outsourcing production costs [1] - The loss per share was 0.76 cents [1] Strategic Initiatives - In response to the decline of traditional banner advertising, the company has invested in developing new interactive models to create more content-driven advertising [1] - The company aims to establish a differentiated market advantage through these new initiatives [1] - There is an expectation that with scaling efforts and process optimization in the coming months, the company will manage costs more efficiently [1]