Group 1 - The summer tourism market in China has shown strong demand and vibrant highlights, with a shift from "general sightseeing" to "experiential travel" [3] - Popular activities for family trips include intangible cultural heritage experiences, folk activities, and traditional crafts, indicating a trend towards diversified experiences [3] - The "cool resources" have transformed into a "hot economy," with activities like rafting and camping gaining popularity due to rising temperatures [5] Group 2 - The easing of entry policies has led to an influx of foreign tourists in China, enhancing the country's image and reputation [7] - Tourists are interested in experiencing modern and unique aspects of China, such as visiting electric vehicle factories and witnessing advanced technology [7] - The railway sector has been actively developing diverse tourism routes, promoting scenic and historical attractions through specially designed tourist trains [10]
新模式、新场景、新业态激荡新势能 暑期文旅市场需求强劲、热潮涌动
Yang Shi Wang·2025-08-27 09:29