Core Viewpoint - China Eastern Airlines has launched a short video titled "Every World is Wonderful," showcasing the unique travel experiences of three young travelers, emphasizing the airline's innovative services and cultural integration in its operations [1]. Group 1: International Strategy - The short film follows the travel stories of three young travelers, highlighting China Eastern Airlines' expansion into international markets by launching new routes to Milan, Geneva, Copenhagen, and Kumamoto, among others [2]. - By July 2025, the airline aims to operate 225 international and regional routes, covering over 37 countries and 86 international and regional destinations [2]. - In September, new direct flights will be launched from Shanghai Pudong to Barcelona, Vancouver, and Casablanca, with plans for a direct route from Shanghai to Buenos Aires to fill the gap in direct flights from China to South America [2]. Group 2: Technological Innovation - The short film features a young tech enthusiast interacting with the airline's smart robot, showcasing China Eastern Airlines' commitment to enhancing travel experiences through technology [3]. - Passengers can use the "Air-Ground Connectivity" system to access in-flight Wi-Fi, ensuring continuous internet access during flights [3]. - The "Airport Connection" service revolutionizes transit experiences, allowing passengers to transfer seamlessly without retrieving luggage or re-checking in, supported by the airline's new intelligent transfer decision system [3]. Group 3: Cultural and Tourism Integration - China Eastern Airlines is actively creating a cultural dissemination ecosystem through various initiatives, including the "Eastern Little Traveler Passport" and partnerships with cultural institutions like the Shanghai Museum [4]. - The airline has launched themed flights and events, such as the "Air Museum" and collaborations with cultural brands, to enhance the travel experience and promote cultural exchange [4]. - During the "Shanghai Summer" international consumption season, the airline distributed over 1 million discounted tickets and various travel passes to attract domestic and international tourists [4]. Group 4: Ecological Layout - China Eastern Airlines is deepening its "Aviation+" ecosystem by integrating various sectors, including sports, finance, and tourism, to enhance multi-modal transport products [5]. - The airline aims to connect cities and cultures, fostering a sense of community and shared experiences through its innovative and warm approach to air travel [5].
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