Core Viewpoint - The overall performance of the company in the first half of 2025 is considered good, driven by store expansion, delivery subsidies, and the introduction of coffee business, despite the lack of market consensus on expectations due to the absence of previous half-year reports [1][2][10]. Group 1: Financial Performance - The total revenue for the first half of 2025 reached 5.66 billion RMB, representing a year-on-year growth of 41.2% [2][6]. - The gross profit for the same period was 1.79 billion RMB, with a gross margin of 31.5% [6][21]. - The operating profit margin reached a record high of 23.7%, driven by improved operational efficiency [4][23]. Group 2: Store Expansion - The company added 1,265 new stores in the first half of 2025, bringing the total to 11,179 stores, making it the second tea brand to surpass 10,000 stores [2][12]. - The store expansion is primarily focused on lower-tier cities, with 43% of new stores located in townships, up from 39% year-on-year [2][12]. - The company is on track to exceed its target of adding over 2,000 new stores for the year [2][12]. Group 3: Revenue Structure - Revenue from the sale of goods and equipment was 3.6 billion RMB, growing by 20% year-on-year, but its share of total GMV decreased to 25.6% [3][16]. - The average GMV per store reached 1.37 million RMB, a year-on-year increase of 20.6% [3][19]. Group 4: Customer Engagement and Product Offering - The average daily cup sales per store reached 439 cups, a 17.4% increase year-on-year, driven by delivery subsidies and the introduction of coffee products [3][19]. - The coffee business has been integrated into over 8,000 stores, contributing 15%-20% to total GMV, enhancing customer engagement during previously low-traffic hours [19][20]. Group 5: Cost Management - The company maintained stable gross margins by passing on cost savings from supply chain efficiencies to franchisees through lower raw material prices [21]. - Selling expenses remained stable despite increased advertising and promotional spending, while administrative expenses decreased to 3.3% of revenue [4][23].
古茗：左手外卖，右手咖啡，“茶饮界 Costco” 又笑了？