瓜子卖不动了，洽洽食品业绩规模首次被盐津铺子反超

Core Viewpoint - Qiaqia Food's leading position in the snack food industry is being challenged as it experiences a decline in revenue and profit, with Salted Fish surpassing it in performance for the first time [1][5][6] Group 1: Financial Performance - In the first half of 2025, Qiaqia Food reported revenue of 2.752 billion yuan, a year-on-year decrease of 5.05% [1] - The revenue breakdown shows that sunflower seeds generated 1.772 billion yuan (64.39%), nuts 614 million yuan (22.32%), and other products 304 million yuan (11.05%), all experiencing declines [1] - Net profit for Qiaqia Food fell to 89 million yuan, a decrease of 73.68%, marking the second time in ten years that both revenue and profit have declined [2][6] Group 2: Market Dynamics - The snack food industry is witnessing a shift in sales channels, with traditional channels like supermarkets and hypermarkets seeing a decline in foot traffic, while new retail models are emerging [2] - Qiaqia Food's reliance on traditional sales channels has made it vulnerable to these changes, prompting the company to enhance its channel strategy and invest in new retail formats [2][6] Group 3: Cost and Pricing Pressure - Rising raw material costs, particularly for sunflower seeds and nuts, have significantly impacted Qiaqia Food's profit margins, with gross margins for sunflower seeds and nuts decreasing by 7.67 and 13.95 percentage points, respectively [3][4] - The total direct costs for Qiaqia Food reached 1.788 billion yuan, an increase of nearly 100 million yuan compared to the previous year, contributing to an overall operating cost of 2.193 billion yuan [4] Group 4: Competitive Landscape - Salted Fish achieved revenue of 2.941 billion yuan in the first half of 2025, a year-on-year increase of 19.58%, surpassing Qiaqia Food's revenue for the first time [5][6] - Salted Fish's net profit also exceeded that of Qiaqia Food, reaching 373 million yuan compared to Qiaqia's 89 million yuan [6] - The competitive dynamics are shifting as other brands in the same sector are leveraging product innovation and e-commerce to counteract rising raw material costs, highlighting Qiaqia Food's challenges in adapting to market trends [6]