外卖大战谁是赢家？

Core Viewpoint - The intense competition in the food delivery sector has significantly impacted the financial performance of major players like Meituan and JD.com, leading to a decline in net profits despite revenue growth [2][3]. Financial Performance - Meituan reported a revenue of 918.4 billion yuan for Q2, a year-on-year increase of 11.7%, but its adjusted net profit fell by 89% to 14.9 billion yuan [2]. - Meituan's core local commerce segment saw a revenue increase of 7.7% to 653 billion yuan, but operating profit dropped from 152 billion yuan in Q2 2024 to 37 billion yuan in Q2 2025, with an operating margin decrease from 25.1% to 5.7% [3]. - JD.com reported a net profit of 62 billion yuan for Q2, down 50.8% year-on-year, with a significant operating loss of 9 billion yuan compared to a profit of 105 billion yuan in the same period last year [6][7]. Competitive Landscape - The food delivery war, characterized as "irrational competition," began in April with JD.com's "100 billion subsidy" announcement and peaked in July with aggressive marketing strategies from Meituan and others [8]. - Meituan's CEO described the competition as "disorderly," while JD.com's CEO noted that excessive competition has disrupted the pricing system and is unsustainable [8][9]. Strategic Adjustments - Meituan is focusing on enhancing user engagement and expanding its market presence, with over 5 million monthly active users and a peak of 1.5 billion daily orders in July for its instant retail service [5]. - JD.com is investing heavily in new business strategies, leading to increased marketing expenses, which rose by 127.6% to 270 billion yuan in Q2 2025 [7]. - Both companies are adapting their strategies post-competition, with Meituan launching initiatives to boost in-store traffic and JD.com introducing a new self-operated delivery brand [9][10]. Market Trends - The competition among major platforms is evolving, with each adopting differentiated strategies: Taobao (Ele.me), Meituan, and JD.com are focusing on their unique strengths to capture market share [10].