潮宏基(002345)：业绩高增 品牌势能向上 景气度延续

Core Insights - The company reported a revenue of 4.102 billion yuan for the first half of the year, representing a year-on-year growth of 19.54% [1] - The net profit attributable to shareholders reached 331 million yuan, with a year-on-year increase of 44.34% [1] - In the second quarter alone, the company achieved a revenue of 1.85 billion yuan, showing a year-on-year growth of 13.13% [1] Revenue Breakdown - By channel: - Self-operated channel revenue was 1.17 billion yuan, up 4.8% year-on-year, with a gross margin of 37.79% [1] - Online channel revenue was 560 million yuan, down 5.8% year-on-year, with a gross margin of 24.38% [1] - Franchise and agency revenue was 2.24 billion yuan, up 36.24% year-on-year, with a gross margin of 16.81% [1] - By product category: - Fashion jewelry revenue was 1.99 billion yuan, up 20.33% year-on-year, accounting for 48.53% of total revenue, with a gross margin of 27.43% [1] - Traditional gold product revenue was 1.83 billion yuan, up 23.95% year-on-year, accounting for 44.63% of total revenue, with a gross margin of 12.78% [1] - Leather goods revenue was 120 million yuan, down 17.43% year-on-year, accounting for 3% [1] - Revenue from brand authorization and franchise services was 120 million yuan, down 0.45% year-on-year, accounting for 3% [1] Market Expansion and Consumer Trends - As of the end of June, the company had a total of 1,542 jewelry stores, including 1,340 franchise stores (net increase of 68) and 202 self-operated stores (net decrease of 37) [2] - The company successfully entered top-tier shopping districts such as SKP, Hang Lung, and Taikoo Li [2] - The company has attracted over 20 million members, with a notably young user demographic, where 85% are from the post-80s, post-90s, and post-00s generations [2] Investment Outlook - The company is expected to maintain high growth momentum, driven by brand strength and channel expansion [3] - Projected net profits attributable to shareholders for 2025-2027 are 490 million, 590 million, and 700 million yuan, respectively [3] - Corresponding price-to-earnings ratios are expected to be 27.9, 23.2, and 19.6 times [3]