来一场Citywalk，看重庆为何成为中国“消费第一城”

Core Insights - Chongqing has achieved a total retail sales of over 830 billion yuan in the first half of the year, marking a growth of 4.5%, solidifying its position as China's "Consumption First City" [1][3] Economic Performance - The continuous growth in retail sales reflects the sustained consumption vitality of the city, highlighting Chongqing's strategic position as a core growth pole for consumption in Western China [3] - The city has introduced over 2,200 international and domestic well-known brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [7] Brand Development - Chongqing is focusing on developing a "brand economy," with initiatives like "Yuchan Li" promoting local craftsmanship and cultural heritage, aiming for over 100 billion yuan in revenue from old brands and intangible cultural heritage by 2024 [9] - The automotive sector is being cultivated to become a "first city for automotive consumption," with an expected growth of over 30% in exports of "Chongqing-made" vehicles in 2024 [7] Culinary Scene - The city has enhanced its culinary industry, with a focus on local specialties like "Chongqing Hot Pot," which has expanded internationally, contributing to a restaurant revenue of over 200 billion yuan, a growth of 18.7% [10] - The "Yuwai 360 Bowl" initiative has identified 360 signature dishes, promoting local culinary landmarks and enhancing the food culture [9] Tourism and Internationalization - Chongqing is enhancing its international consumption environment, with over 5 billion annual visitors to key commercial areas, establishing itself as a top destination for tourists [12] - The city has implemented a "no-worry payment" service system for inbound tourists, with over 200 stores offering tax refund services, leading to a nearly fivefold increase in tax refund sales [17] Marketing and Promotion - Chongqing has organized over 2,000 promotional events under the theme "Love Chongqing, Enjoy Consumption," achieving over 4.39 billion online exposures globally, ranking fifth in China's international communication influence [17]