M&G(SH:603899) Ge Long Hui A P P·2025-08-27 10:53Core Viewpoint - Morning Light Co., Ltd. (603899.SH) reported a decline in revenue and net profit for the first half of 2025, indicating challenges in maintaining growth while focusing on product enhancement and market expansion [1] Financial Performance - The company achieved a revenue of 10.809 billion yuan, a year-on-year decrease of 2.19% [1] - The net profit attributable to shareholders was 557 million yuan, reflecting a year-on-year decline of 11.97% [1] Business Strategy - The company is concentrating on enhancing product capabilities to meet diverse consumer demands [1] - There is a focus on omnichannel strategies to improve retail service capabilities [1] - The company is actively pursuing overseas market expansion and continuously enhancing brand influence [1]