Atour Lifestyle (US:ATAT) Nan Fang Du Shi Bao·2025-08-27 11:00Core Insights - Atar's Q2 2025 financial performance shows a revenue increase of 37.4% year-on-year to 2.469 billion RMB, with net profit rising by 39.8% to 425 million RMB [1] - The retail business has become a significant growth driver, with revenue growth of 79.8% to 965 million RMB, accounting for 39.08% of total revenue [5] Financial Performance - Revenue for Q2 2025 reached 2.469 billion RMB, a 37.4% increase year-on-year - Net profit for the same period was 425 million RMB, up 39.8% year-on-year - Adjusted net profit increased by 30.2% to 427 million RMB - Cumulative registered members reached 102 million, a growth of 34.7% year-on-year [1] Hotel Operations - The average daily rate (ADR) was 433 RMB, down 1.8% year-on-year but up 3.6% quarter-on-quarter - Occupancy rate (OCC) was 76.4%, down from 78.4% year-on-year but up from 70.2% quarter-on-quarter - Revenue per available room (RevPAR) was 343 RMB, a decrease of 4.5% year-on-year but an increase of 12.8% quarter-on-quarter [2] Expansion and Strategy - In Q2, Atar opened 118 new hotels, totaling 239 openings in the first half of the year, while closing 34 hotels - As of June 30, 2025, Atar operated 1,824 hotels with a total of 204,784 rooms, representing growth of 29.2% and 26.7% year-on-year, respectively [4] - The company aims to open 500 new hotels by the end of the year and expects to close 70-80 underperforming locations [4] Retail Business Growth - Retail business revenue grew by 79.8% to 965 million RMB, with a gross merchandise volume (GMV) increase of 84.6% to 1.144 billion RMB - The retail business's gross margin improved from 50.6% to 53.3%, with online channels accounting for over 90% of total transactions [5] - The company has raised its retail business growth guidance to 60% year-on-year [6]