AI智能体、全屋星级定制……透过半年报，看尚品宅配如何“反内卷”

Core Viewpoint - The company, Shangpin Home, has initiated a "de-involution" campaign in response to the homogenization of the home furnishing industry, achieving significant growth in revenue and profit through innovative strategies and technology integration [1][2]. Financial Performance - Shangpin Home reported a revenue of 1.55 billion yuan and a net profit increase of 23.83% year-on-year for the first half of the year [2][3]. - The gross margin for the furniture segment improved by 4.36 percentage points, with customized home products increasing by 3.4 percentage points and supporting home products by 9 percentage points [2][3]. Strategic Initiatives - The company is advancing its "AI + Shangpin Home" intelligent platform and enhancing its "integrated door, wall, and cabinet" strategy, along with a "whole-house star-level customization" service system [1][3]. - Shangpin Home's "whole-house star-level customization" strategy draws inspiration from luxury hotel designs, aiming to provide high standards of personalized home customization [4][7]. Technological Empowerment - The company has developed various AI applications, including AI sales videos and intelligent customer service, to optimize design and production processes [3][7]. - The AI-driven design system can generate four high-quality plans for a given layout within 48 hours, enhancing efficiency and reducing costs [7][8]. Market Positioning - Shangpin Home's strategic choice focuses on enhancing the intrinsic value of products and services to capture market share, moving away from price-based competition [5][6]. - The company is actively expanding its overseas business under the Sunpina brand, providing localized design and comprehensive support for overseas franchisees [3][8]. Industry Context - The home furnishing industry is currently facing challenges such as homogenization and price wars, prompting calls for a shift towards value creation and innovation [6][8]. - The "de-involution" initiative is seen as a means to improve market dynamics and foster long-term relationships in the supply chain, especially in the context of rising global supply chain fragmentation [8].