GL8陆尊上新 别克搅动“混动”MPV高端局

Core Insights - The domestic MPV market is undergoing a reshuffle with the rise of new energy brands like Tengshi and Lantu, while SAIC-GM Buick's GL8 family maintains its leading position [1][2] - The new GL8 Lushun was officially launched on August 26, with three configurations priced between 339,900 and 399,900 yuan [1][3] - The MPV market has seen a retail volume of 598,000 units in the first seven months of this year, reflecting a year-on-year growth of 6% [1] Market Dynamics - The demand for MPVs is shifting due to changes in consumer preferences and the push for electrification, with projections indicating that by 2025, 50% of MPV sales in China will be new energy vehicles [1][2] - The entry of several domestic brands into the high-end MPV market has altered the competitive landscape, with Lantu Dreamer PHEV and Tengshi D9 DM leading the plug-in hybrid market in July [2] Product Features - The new GL8 Lushun features over 20 luxury configurations, including Nappa leather seats and a 30-inch 6K screen, enhancing its appeal in the luxury MPV segment [3] - The GL8 Lushun is equipped with the "Zhenlong" plug-in hybrid system, offering a comprehensive range of 1,450 kilometers and an electric range of 202 kilometers, a 46% improvement over the previous model [3] Strategic Shifts - SAIC-GM Buick is pivoting its strategy in response to the competitive pressure from domestic brands, with the GL8 PHEV models becoming a significant part of its lineup [2][4] - The company plans to drop the PHEV suffix for the Lushun and Lushang models, indicating their transition to being the main offerings in the new energy era for the GL8 family [4]