上半年业绩创新高，多品牌战略的安踏要继续推进战略性并购

Group 1 - The core viewpoint of the article highlights the strong growth momentum of sports goods companies, particularly Anta Sports Products Limited, which reported record-high interim results with a revenue increase of 14.3% to 38.54 billion yuan and a net profit attributable to shareholders of 6.597 billion yuan, up 7.1% year-on-year [2] - Anta's main brands, Anta and FILA, generated over 30 billion yuan in revenue, with FILA's revenue growing by 8.6% to 14.18 billion yuan, exceeding expectations [2] - The company is focusing on a multi-brand strategy, emphasizing differentiation and complementarity as key drivers for sustained growth, and is actively pursuing strategic acquisitions [3] Group 2 - Anta has formed a strategic partnership with South Korean fashion group MUSINSA, establishing a joint venture "MUSINSA China," where Anta holds a 40% stake, aimed at developing MUSINSA's brands in the Chinese market [3] - The company is advancing its international expansion plans, particularly in North America, Southeast Asia, and the Middle East, with a proactive approach in Southeast Asia through local store openings and e-commerce platform expansion [3] - Anta is implementing flexible penetration strategies in mature markets like North America by collaborating with leading distributors to enhance market coverage [3]