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知乎:2025年Q2实现净利润扭亏为盈,经营亏损大幅收窄
Hua Er Jie Jian Wen·2025-08-27 11:41

Core Financial Data - Total revenue for Q2 2025 was RMB 717 million, a year-on-year decrease of 23.2% from RMB 934 million in the same period last year [2] - Net profit reached RMB 72.5 million, compared to a net loss of RMB 80.6 million in the same period last year, marking a successful turnaround [2] - Adjusted net profit (non-GAAP) was RMB 91.3 million, up from an adjusted net loss of RMB 44.6 million in the previous year [2] - Gross margin improved to 62.5%, an increase of 2.9 percentage points from 59.6% in the same period last year [2] Revenue Breakdown by Segment - Marketing services revenue was RMB 223 million, a year-on-year decline of 35.2% [2] - Paid membership revenue totaled RMB 402 million, a slight decrease of 7.1% year-on-year [2] - Vocational training revenue significantly dropped to RMB 62.1 million, down 53.5% year-on-year [2] - Average monthly subscription members reached 13.2 million [2] Operational Efficiency - Total operating expenses were RMB 539 million, a year-on-year decrease of 27.2% [2] - Operating loss narrowed to RMB 91 million, a 50.5% improvement compared to a loss of RMB 184 million in the same period last year [2] Management Commentary - The company achieved non-GAAP profitability for the third consecutive quarter, reflecting the effectiveness of its refined operational strategies and the efficiency gains from the integration of AI technology [1]