Guan Cha Zhe Wang·2025-08-27 11:45Core Insights - Meituan reported a revenue growth of 11.7% year-on-year to 91.8 billion yuan in Q2 2025, despite a significant decline in operating and net profits [1] - The decline in profits is attributed to intense market competition, with operating profit dropping by 98% to 226 million yuan and adjusted net profit decreasing by 89% to 1.493 billion yuan [1] - Sales costs increased by 27% to 61.4 billion yuan, rising from 58.8% to 66.9% of total revenue, driven by increased delivery volumes, rider subsidies, retail business expansion, and overseas investments [1] - Sales and marketing expenses surged by 51.8% to 22.5 billion yuan, accounting for 24.5% of revenue, due to business expansion and heightened competition in food delivery and instant retail [1] Business Performance - The core local commerce segment achieved a revenue of 65.3 billion yuan, reflecting a 7.7% year-on-year growth, indicating strong user engagement and transaction frequency [1] - The number of monthly active users on the Meituan app surpassed 500 million, with annual transaction frequency reaching a historical high [1] Market Expansion - During the "618" shopping festival, Meituan supported nearly one million physical stores, serving over 100 million users, with high-ticket items seeing a twofold increase in transaction value [2] - Instant retail orders peaked at over 150 million in July, and in-store business orders grew by over 40% year-on-year, with active merchant numbers hitting a new high [2] - Meituan's international expansion saw Keeta's order volume and GTV continue to grow, solidifying its leading position in Hong Kong and expanding into 20 cities in Saudi Arabia and launching services in Qatar [2] Strategic Outlook - CEO Wang Xing emphasized the importance of balancing market share and profitability amid fierce competition, while focusing on technological innovation and ecosystem development to create value for partners and promote sustainable industry growth [2]