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美团发布Q2财报:营收增长,盈利承压
Guan Cha Zhe Wang·2025-08-27 11:45

Core Viewpoint - Meituan reported a steady revenue growth in Q2 2025, but faced significant declines in operating and net profits due to intense market competition [1][2] Group 1: Financial Performance - In Q2 2025, Meituan's revenue increased by 11.7% year-on-year to 91.8 billion yuan [1] - Operating profit fell to 226 million yuan, a 98% decline year-on-year [1] - Adjusted net profit decreased by 89% year-on-year to 1.493 billion yuan [1] - Sales costs rose by 27.0% year-on-year to 61.4 billion yuan, accounting for 66.9% of revenue, up from 58.8% [1] - Sales and marketing expenses surged by 51.8% year-on-year to 22.5 billion yuan, representing 24.5% of revenue, up from 18.0% [1] Group 2: Business Operations - Core local commerce revenue reached 65.3 billion yuan, growing by 7.7% year-on-year [1] - Monthly active users of Meituan's app exceeded 500 million, with annual transaction frequency hitting a historical high [1] - During the "618" shopping festival, Meituan supported nearly one million physical stores, serving over 100 million users [2] - High-ticket item sales on the platform doubled, and daily order volume for instant retail peaked at over 150 million in July [2] - The dine-in business saw order volume grow by over 40% year-on-year, with active merchant numbers reaching a new high [2] Group 3: International Expansion and Future Outlook - Meituan's international operations saw growth, with Keeta's order volume and GTV continuing to rise [2] - Keeta solidified its leading position in Hong Kong and expanded to 20 cities in Saudi Arabia, with services recently launched in Qatar [2] - CEO Wang Xing emphasized the importance of balancing market share and profitability amid increasing competition, while focusing on technological innovation and ecosystem development [2]