Core Insights - The article highlights the rapid expansion of the restaurant brand "Weila" in Henan, which has surpassed 1,500 locations nationwide, establishing itself as the leader in the rotating hot pot segment in China [1][2][3] Group 1: Company Growth and Strategy - Weila started with a single store in a small county in Henan and has grown to over 1,500 locations in ten years, becoming the largest rotating hot pot chain in the country [1][2] - The founder, Zhang Xiao, emphasized the importance of adapting and evolving the business model in response to challenges, focusing on practical experience and grassroots development [5][6] - The brand underwent significant changes in 2022, rebranding from "Weila Chuan Chuan Xiang" to "Weila Hot Pot" and standardizing its visual identity and operational processes [7][9] Group 2: Supply Chain and Operational Efficiency - Weila has prioritized supply chain development, partnering with leading suppliers to ensure consistent quality and cost-effectiveness for franchisees [10][11] - The collaboration with Huading Cold Chain Technology has enabled Weila to implement a centralized supply system, ensuring uniform service across all locations [10][11] - The company has established regional warehouses to enhance logistics and distribution efficiency, facilitating its national expansion [10][11] Group 3: Market Position and Competitive Advantage - The small hot pot market is highly competitive, with over 50,000 establishments nationwide, yet Weila has managed to stand out due to its grassroots origins and focus on customer needs [12][14] - The brand maintains a consistent price point for its offerings, with average customer spending remaining between 25 to 30 yuan, despite rising ingredient quality [12][14] - Weila's rapid expansion has allowed it to build a strong brand presence, capitalizing on the lack of established chains in the self-service hot pot segment [14]
中国旋转小火锅之王，诞生在河南｜河南餐饮 奔赴千店
Sou Hu Cai Jing·2025-08-27 11:50