Toyota(US:TM) Mei Ri Jing Ji Xin Wen·2025-08-27 11:59Core Viewpoint - The market for Toyota Alphard has seen a significant reduction in price markups, with current additional charges around 2.75 million yuan compared to previous charges of up to 300,000 yuan, indicating a shift in demand and supply dynamics in the high-end MPV segment [1][6][9]. Group 1: Pricing and Availability - Recent reports indicate that the Alphard is still being sold at a markup, with the exact amount depending on the configuration, and many dealers currently have no stock available [1][3]. - Dealers in various regions, including Beijing and Shanghai, confirm a lack of inventory for both new and old models of the Alphard, attributing this to limited allocations from the manufacturer [4][5]. - The average markup for the Alphard has stabilized around 100,000 yuan over the past year, a significant decrease from previous levels [1][6]. Group 2: Market Trends and Competition - The Alphard, once a dominant player in the high-end MPV market, has seen a decline in sales, with 2022 and 2023 figures showing a drop to 21,000 and 19,000 units respectively, down over 12% year-on-year [6][7]. - The vehicle's popularity in the Guangdong-Hong Kong-Macau Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 taking the lead in sales [7]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's market position, as buyers now have more options within the 1 million yuan price range [7][8]. Group 3: Import Market Dynamics - The import market for vehicles, including the Alphard, is experiencing a downturn, with a reported 32% decrease in imported vehicles in the first seven months of 2025 [9][10]. - The pricing of the Alphard in China is significantly higher than in Japan, where it is considered a more affordable vehicle, leading to questions about the sustainability of its current pricing strategy [8][9]. - The overall trend indicates a continuous decline in the import market for non-luxury vehicles, with a shift towards luxury brands sustaining demand [10].