Toyota(US:TM) Mei Ri Jing Ji Xin Wen·2025-08-27 12:05Core Insights - The price of the Toyota Alphard has seen a significant reduction in the markup, with recent reports indicating a markup of only 27,500 yuan compared to previous markups of up to 300,000 yuan, suggesting a shift in market dynamics [1][2] - Despite the reduced markup, many dealers report a lack of available stock for the Alphard, indicating ongoing supply chain issues and limited allocations from the manufacturer [1][3] - The Alphard's market dominance is being challenged by the rise of domestic high-end MPVs, such as the Denza D9 and Zeekr 009, which are gaining popularity and market share [3][4] Pricing and Availability - Recent reports show that the current markup for the new Alphard is around 160,000 yuan, while the older model has a markup of approximately 100,000 yuan, leading to a total price exceeding 1,009,000 yuan for the 2.5L premium version [2] - Dealers across various regions, including Beijing and Shanghai, have confirmed that there are no available units of the Alphard, with some stating that they have exhausted their annual allocation from the manufacturer [1][3] Market Trends - The Alphard's sales have declined significantly, with 21,000 units sold in 2022, representing a year-on-year decrease of over 12%, and only 19,000 units sold in 2023 [3][4] - The vehicle's popularity in the Guangdong-Hong Kong-Macao Greater Bay Area is also waning, with its market share dropping from over 70% in the Hong Kong MPV market to being overtaken by competitors [4] Import Market Dynamics - The import price of the Alphard in China is significantly higher than in Japan, where it is priced between 265,000 to 428,000 yuan, due to import taxes and limited supply [5] - The overall import car market in China has seen a decline, with a 32% drop in imported vehicles in the first seven months of 2025, indicating a challenging environment for foreign brands [6][7]