XIAOMI(HK:01810) Shang Hai Zheng Quan Bao·2025-08-27 12:30Group 1 - Xiaomi's new retail strategy is set to expand internationally, with Southeast Asia being the first target, aiming to establish over 100 stores by 2025, primarily in Thailand and Malaysia [2][3] - As of Q2 this year, Xiaomi holds a 19% market share in Southeast Asia for smartphones, ranking first, with an 8% year-on-year increase in shipment volume [2] - The expansion of Xiaomi stores is not just about increasing sales points but also about providing local consumers with the opportunity to experience high-end products and the "human-vehicle-home ecosystem" [2][3] Group 2 - The new retail strategy is one of Xiaomi's six core strategies, aimed at simplifying sales channels and improving commercial efficiency through data integration [3] - Xiaomi's new retail model has been in development since 2015, with the first store opening in Beijing, and has evolved to a fully operational model by 2020 [3] - The company plans to open 10,000 Xiaomi stores globally over the next five years, with a goal of forming a closed-loop retail model by the end of 2025 [5] Group 3 - The overseas new retail strategy respects local conditions, with a mix of direct stores and partnerships with local agents to minimize resistance [4] - Despite different operational models, all Xiaomi stores maintain consistent brand image, location, decoration, product categories, and pricing to protect consumer interests [4]