安踏的利润保卫战：毛利率微降，净利润稳住丨运动财报观察

Core Viewpoint - Anta Group has managed to maintain its position in a changing market, achieving a revenue growth of 14.3% year-on-year to 38.544 billion RMB in the first half of 2025, despite a decline in net profit attributable to shareholders by 8.9% to 7.031 billion RMB [1][3][4] Financial Performance - Anta's revenue growth is notable compared to competitors, with Li Ning's revenue growing by 3.3% to 14.82 billion RMB and Adidas China growing by 13% to approximately 15 billion RMB [3][7] - The company's gross profit margin decreased by 0.7 percentage points to 63.4%, with the main brands, Anta and FILA, experiencing declines in their gross margins [11][12] - Operating profit margin increased by 0.6 percentage points to 26.3%, indicating effective cost management despite market pressures [15][14] Brand Performance - Anta brand revenue grew by 5.4% to 16.95 billion RMB, while FILA's revenue increased by 8.6% to 14.182 billion RMB, and other brands saw a significant growth of 61.1% to 7.412 billion RMB [8][6] - The performance of specific brands like Descente and KOLON has been strong, with Descente's store efficiency improving significantly [9][8] Market Context - The domestic market is experiencing fluctuations, with retail sales of clothing and footwear growing by only 3.1% [7] - Consumer confidence remains cautious, impacting overall market dynamics and contributing to the revenue decline of competitors like Nike in the Greater China region [7][3] Strategic Focus - Anta is prioritizing profit enhancement through investments in innovation, digitalization, and retail transformation, while also seeking high-quality acquisition opportunities [10][16] - The company has completed the acquisition of Jack Wolfskin and established a joint venture with Korean fashion group MUSINSA to tap into the young consumer market [16][17] Future Outlook - Anta's strategy remains focused on "single focus, multi-brand, globalization," aiming to meet diverse consumer needs and explore new markets [16][18] - The company is balancing expansion with profit protection, which will test management capabilities in a volatile market [19][18]