Bei Ke Cai Jing·2025-08-27 12:46Core Insights - The upcoming online sale of the "Mini LABUBU" from Pop Mart's "THE MONSTERS Heart Code Series" is generating significant pre-order interest, indicating strong market demand [1][6]. Product Details - The "Heart Code Series" consists of soft rubber plush blind boxes, divided into two series with a total of 30 designs, including 14 regular and 1 hidden variant [6]. - The mini version of LABUBU is priced at 79 yuan each, while the regular version is 99 yuan for a height of 17 cm [6]. - The complete set of the mini version is available for 1,106 yuan [6]. Sales Channels and Performance - As of the report, over 24,100 pre-orders have been recorded on the Dewu platform for the "Heart Code Series" [12]. - The "Starry Dream Meteorological Bureau Series" blind box sold over 2,000 units within five days on the Dewu app, with 12,000 users expressing interest [13]. - Pop Mart's online sales platform currently does not offer a pre-order function, only allowing users to add notifications for the sale [12].