安踏的利润保卫战：毛利率微降，净利润稳住

Core Viewpoint - Anta Group has managed to maintain its position in a changing market, achieving a revenue growth of 14.3% year-on-year to 38.544 billion RMB in the first half of 2025, despite a decline in net profit attributable to shareholders by 8.9% to 7.031 billion RMB [1][3][4]. Financial Performance - Anta's revenue growth is notable compared to competitors, with Li Ning's revenue growing by only 3.3% to 14.82 billion RMB and Adidas China achieving a 13% increase to approximately 15 billion RMB [3][4]. - The company's gross profit margin decreased by 0.7 percentage points to 63.4%, with the main brands, Anta and FILA, experiencing declines in their gross margins [11][12]. - Operating profit margin improved by 0.6 percentage points to 26.3% due to refined operations and resource optimization [15]. Brand Performance - Anta's brand revenue grew by 5.4% to 16.95 billion RMB, while FILA's revenue increased by 8.6% to 14.182 billion RMB. Other brands, including Descente and Kolon, saw a significant revenue increase of 61.1% [8][9]. - The performance of the outdoor brand Jack Wolfskin, acquired by Anta, is expected to enhance the company's market position in the mid-range outdoor segment [16]. Market Environment - The domestic market is currently experiencing fluctuations, with a 5.0% year-on-year growth in retail sales of consumer goods, and a 3.1% increase in clothing and footwear sales [7]. - Consumer confidence remains cautious, impacting overall market dynamics and contributing to the revenue decline of competitors like Nike in the Greater China region [7][8]. Strategic Initiatives - Anta is focusing on enhancing profitability through investments in innovation, digitalization, and retail transformation, while also seeking high-quality acquisition opportunities to strengthen its multi-brand strategy [10][17]. - The company has established a joint venture with South Korean fashion group MUSINSA to tap into the young consumer trend and explore the integration of fashion and sports industries [16][18].