曾动辄加价30万元，丰田埃尔法被曝“行情崩了”，多地经销商：仍加价10万元，店内无现车

Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with price increases stabilizing and availability issues leading to reduced demand and competition from domestic brands [1][6][9]. Group 1: Pricing and Availability - A recent report indicates that the price for a specific configuration of the Toyota Alphard is now only 2.75 million yuan above the suggested retail price of 899,000 yuan, a stark contrast to previous price hikes of up to 300,000 yuan [1]. - Many dealers report a lack of stock for both new and old models of the Alphard, with some indicating that they cannot obtain vehicles from the manufacturer [3][4]. - The average price increase for the Alphard has stabilized around 100,000 yuan, down from previous levels, but dealers with available stock are still leveraging this scarcity to maintain higher prices [5]. Group 2: Market Trends and Competition - The Alphard, once a dominant player in the high-end MPV market, has seen a decline in sales, with 21,000 units sold in 2022, representing a year-on-year drop of over 12%, and 19,000 units in 2023 [6][8]. - The vehicle's popularity in the Guangdong-Hong Kong-Macao Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 taking the lead in the MPV market [8]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's market position, as buyers now have more options under one million yuan without the need for additional markups [9]. Group 3: Import Market Dynamics - The import price of the Alphard in China is significantly higher than in Japan, where it is priced between 265,000 and 428,000 yuan, due to import taxes and limited supply [10]. - The overall import car market in China is facing a downturn, with a 32% year-on-year decline in the first seven months of 2025, indicating a shift in consumer demand towards domestic brands [11]. - The luxury segment is currently the only area sustaining the import market, while demand for non-luxury imported vehicles is rapidly shrinking [11].