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民营房企以加法破局,为楼市构筑信心根基 | 住见
Sou Hu Cai Jing·2025-08-27 13:11

Group 1 - The core viewpoint of the article emphasizes that "confidence" is a key term in the real estate industry during a period of deep adjustment, highlighting the challenges faced by private real estate companies and their strategies to overcome these obstacles [1][4] - Private real estate companies are focusing on "adding value" through increased investment and improved quality, as demonstrated by Sunshine City's project in Nansha District, which aims to reshape corporate credibility and explore future development paths [1][3] - Sunshine City has invested over 20 million yuan in its "9+3 product upgrade plan" for the Lijing Peninsula project, enhancing various features to exceed expectations and reinforce the company's commitment to delivering quality housing [3] Group 2 - The delivery capability of real estate companies, especially private ones, is described as their "lifeline," with Sunshine City planning to deliver over 3,000 units across six projects in five cities in South China in 2024, aiming for both timely delivery and quality exceeding expectations [3] - Other private real estate companies, such as Sunac, Longfor, and CIFI, are also actively ensuring delivery and striving for quality, replacing short-term value with a long-term approach, which contributes to market stability [3] - The recovery of the real estate market requires both policy support and proactive actions from companies, with private firms encouraged to focus on product quality and service to rebuild market trust and inject confidence into the industry [4]