DZCM(SH:603999) Zheng Quan Shi Bao Wang·2025-08-27 13:11Core Insights - The company reported a revenue of 415 million yuan for the first half of 2025, a decrease of 23.73% year-on-year, primarily due to the strategic decision to optimize its business structure by divesting low-relevance operations [1] - Despite the decline in revenue, the net profit attributable to shareholders increased by 12.67% to 38.6047 million yuan, indicating strong profitability resilience and effective strategic adjustments [1] - Basic earnings per share rose by 13.56% to 0.067 yuan per share [1] Business Performance - The core product, the magazine "Reader," maintained its market leadership with a circulation of 30.18 million copies in the first half, averaging 5.03 million copies per month, and cumulative circulation exceeding 2.3 billion copies [2] - The publishing of high-quality books continued, with 3,408 new titles approved, a year-on-year increase of 32.3%, and several publications selected for national funding projects [2] - The educational materials segment remained stable, successfully completing the political task of delivering textbooks for the spring semester to over 40,000 teachers [2] Innovation and Brand Development - The company is actively advancing media integration and digital transformation, with the "Reader" public account reaching 7.7357 million users and the Toutiao account having 6.122 million users, expanding its media influence [3] - A total of 656 live broadcasts were conducted in the first half, generating a total transaction volume of 2.0718 million yuan, reflecting a year-on-year growth of 4.72% [3] - The brand value of "Reader" reached 57.685 billion yuan, an increase of 6.323 billion yuan from 2024, marking a growth rate of 12.3%, and it has been recognized as one of the "Top 500 Most Valuable Brands in China" for 22 consecutive years [3]