丰田埃尔法被曝“行情崩了”，多地经销商：仍加价10万元，店内无现车

Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with a notable decrease in price premiums and a lack of available inventory, indicating changing consumer preferences and increased competition from domestic brands [1][2][7]. Group 1: Pricing and Inventory Situation - Recent reports indicate that the price premium for the Toyota Alphard has decreased from around 30,000 yuan to approximately 10,000 yuan, reflecting a significant market adjustment [2][8]. - Many dealers across various regions, including Beijing and Shanghai, report a complete lack of inventory for both new and old models of the Alphard, leading to increased price premiums for those with available stock [4][8]. - A dealer in Hangzhou mentioned that the new model was sold with a 160,000 yuan markup, while the old model had a 100,000 yuan markup, indicating that even with reduced premiums, the final price remains high [4][8]. Group 2: Market Dynamics and Competition - The Alphard, once a dominant player in the high-end MPV market, is facing declining sales, with 2022 sales dropping to 21,000 units, a year-on-year decline of over 12%, and 2023 sales projected at 19,000 units [8][10]. - The vehicle's popularity in the Guangdong-Hong Kong-Macau Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 capturing significant market share [10]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's status as a luxury symbol, as buyers now have more options within the 1 million yuan price range [10][12]. Group 3: Import Market Trends - The overall import car market in China is experiencing a downturn, with a reported 32% year-on-year decline in imported vehicles from January to July 2025 [12][13]. - The demand for non-luxury imported vehicles is sharply decreasing, while luxury brands like Lexus and Porsche are performing relatively well [13]. - The long-term trend shows a continuous decline in the import car market, with projections indicating that the scale of imports will remain below demand in the near future [13].