蜜雪集团半年报：高质量发展路径清晰，全球门店数超5.3万

Core Insights - The company, Mixue Group, reported record-high performance in its semi-annual report, achieving revenue of 14.87 billion RMB, a year-on-year increase of 39.3%, with gross profit of 4.71 billion RMB, up 38.3%, and net profit of 2.72 billion RMB, reflecting a growth of 44.1% [1][6][8]. Financial Performance - Revenue reached 14.87 billion RMB, marking a 39.3% increase year-on-year [6]. - Gross profit was 4.71 billion RMB, with a year-on-year growth of 38.3% [7]. - Net profit stood at 2.72 billion RMB, showing a 44.1% increase compared to the previous year [8]. Store Expansion - The company added nearly 10,000 new stores within a year, bringing the total number of global stores to 53,014 as of June 30, 2025 [51]. - The store network covers 12 countries, with significant growth in lower-tier cities in China, where 57.6% of stores are located [51][52]. Product Innovation - Mixue Group launched several new products, including a successful summer drink that sold over 7 million cups in three days [60]. - The company has a diverse product matrix, with top-selling items including fresh lemon water and various ice cream flavors [41][60]. Supply Chain and Operational Efficiency - The company has established five major production bases and over 70 smart production lines, ensuring 100% self-production of core beverage ingredients [19][63]. - A robust supply chain network supports the company's operational efficiency, covering 33 provincial-level administrative regions in China and four overseas countries [23][63]. Brand Development and Marketing - Mixue Group is actively enhancing its brand IP through innovative online and offline marketing strategies, including the launch of an animated series [55][59]. - The flagship store in Zhengzhou attracted over 240,000 visitors during the May Day holiday, showcasing the brand's strong consumer engagement [56][57]. Social Responsibility - The company has established over 20 standardized planting bases to support farmers, positively impacting approximately 144,000 fruit farmers [64]. - Mixue Group has engaged in various charitable activities, including donations for disaster relief and educational projects [65][66].