巨量引擎大众业务CEO私享会明日启幕！三大看点解锁品牌增长新引擎

Core Insights - The consumer industry is facing unprecedented challenges, including market fluctuations, intense competition, and highly segmented consumer demands [1] - The upcoming CEO private meeting by the Giant Engine aims to provide practical guidance for the consumer industry, focusing on insights into consumer psychology and innovative content marketing strategies [1] Group 1: Consumer Psychology and Marketing Strategies - The conference will explore solutions for consumer goods brands in mental marketing, emphasizing the importance of understanding consumer psychology to enhance brand loyalty [9] - Successful case studies from various sectors such as beauty, fashion, and digital products will be shared to illustrate how brands can achieve differentiation through targeted audience positioning [9] Group 2: AI Technology in Brand Marketing - The rapid development of AI technology is transforming brand marketing, with a focus on content IP and influencer ecosystems [10] - AI tools can significantly reduce content production time while maintaining quality, allowing brands to efficiently match with influencers and enhance content reach [10] Group 3: Marketing Product Capabilities Enhanced by AI - AI is reshaping the foundational capabilities of marketing products, enabling brands to upgrade their touchpoints and optimize measurement systems [11] - The integration of AI allows for precise brand scene identification and effective communication of brand messages, ensuring sustainable growth from marketing investments [11] Group 4: Future Growth Paths - The dual drive of AI and content will help brands establish a unique competitive advantage within the Douyin ecosystem, leading to deep mental shaping and sustained business growth [12]