Cracker Barrel(US:CBRL) CNBC·2025-08-27 13:25Core Viewpoint - Cracker Barrel Old Country Store decided to revert to its original logo following significant backlash from customers and public figures, including President Donald Trump, leading to a 3% increase in its stock price [1][2][3]. Group 1: Company Response - The company announced it would listen to customer feedback and discontinue the new logo, stating, "Our new logo is going away and our 'Old Timer' will remain" [2]. - Following the announcement, Cracker Barrel shares experienced a notable increase, recovering close to the original losses incurred when the new logo was first introduced [2]. Group 2: Impact of Public Figures - President Trump publicly criticized the rebranding, urging the company to revert to the old logo based on customer response, which he described as the "ultimate Poll" [3]. - After Trump's comments, Cracker Barrel shares rose over 6% at the close of trading on Tuesday [3]. - Trump later congratulated the company for its decision to revert to the original logo, expressing appreciation from fans and wishing the company success [4].