维果清荣获CIC灼识多项市场地位确认证书

Core Insights - Vigoclean has been awarded the titles of "First HPP Juice Brand in China" and "Top Seller of HPP Kale Juice" by the international consulting firm CIC [1][12] Industry Overview - HPP (High Pressure Processing) juice has gained popularity due to its ability to retain nutritional value and flavor compared to traditional pasteurization methods [3][4] - The market for HPP juice is expanding rapidly, driven by innovations in technology and changes in retail channels, allowing broader access to mid-to-high-end consumers [4][5] Product Development - HPP juices feature innovative flavors such as kale, red heart apple, bitter melon, and watermelon, with kale juice emerging as a standout product among brands [5][6] - The integration of new technologies and ingredients has attracted health-conscious and quality-seeking younger consumers [5] Company Profile - Vigoclean, established in 2012 and headquartered in Shanghai, is a leading brand in the HPP juice sector, emphasizing quality control from sourcing to production [6][8] - The company plans to expand its production capacity with three factories by 2026, aiming for an annual output of 100,000 tons [8] Quality Control and Innovation - Vigoclean employs strict quality control measures, including automated selection and testing of raw materials to ensure high standards [8][10] - The company has developed several patented technologies to enhance the efficiency of juice production while maintaining nutritional integrity [8][10] Future Outlook - The HPP juice market is expected to grow as production capacity increases, prices decrease, and product variety expands, potentially transforming it into a mainstream consumer choice [5][11]