Sou Hu Cai Jing·2025-08-27 13:37Core Insights - The company reported a revenue of 23.19 billion yuan for the first half of 2025, representing a year-on-year growth of 10.2%, while the net profit attributable to shareholders decreased by 14.8% to approximately 1.57 billion yuan [2] - The property management service revenue was 13.61 billion yuan, up 6.7%, community value-added services revenue was 2.1 billion yuan, up 5.3%, and the "three supplies and one industry" service revenue surged by 51.6% to 5.07 billion yuan [2] Business Expansion - In the first half of 2025, the company signed a contracted area of 64.77 million square meters for third-party expansion, marking a 66% year-on-year increase, with residential and commercial properties contributing approximately 71.4% of the new annualized revenue [3] - The total number of managed property projects reached 8,108, with a total managed area of 1.06 billion square meters, of which projects in first- and second-tier cities accounted for about 40.2% [3] Market Conditions - The property market is experiencing a downward trend in growth, with increasing turnover rates for residential properties and intensified competition within the industry [3] - The management indicated that the industry is entering a painful period of reform, expecting more competitive conditions in the future [3] Pricing Strategy - The company’s president noted that the current calls for property fee reductions reflect the industry's lack of standardization, which could ultimately benefit the sector's long-term development [3] - The company aims to return to a customer-oriented approach over the next three to five years, focusing on reasonable profit margins and aligning pricing with customer needs [3] Operational Adjustments - To address the declining gross profit trend, the core strategy will involve "operational systems + data-driven decision-making + mechanism reform" [3] - The company is also expanding its new energy business, with its self-operated brand "Smart Charging" having deployed around 600,000 charging sockets across over 5,000 communities [3][4] Market Transformation - The proportion of revenue from related parties has significantly decreased from 20.3% in 2018 to 1.1% in the first half of 2025, indicating a successful transition from a traditional real estate-dependent model to an independent market-oriented operation [4]