Toyota(US:TM) Mei Ri Jing Ji Xin Wen·2025-08-27 13:44Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with price increases stabilizing and availability issues arising, leading to a decline in its once-dominant position in the high-end MPV segment in China [1][3][4]. Group 1: Pricing and Availability - A recent report indicates that the price increase for the Toyota Alphard has decreased from around 30,000 yuan to approximately 10,000 yuan over the past year, reflecting a notable market adjustment [1]. - Many dealers report a lack of stock for both new and old models of the Alphard, with some stating they cannot obtain vehicles from the manufacturer [1][2]. - Dealers with available stock are leveraging the situation to charge higher prices, with reports of price increases of 16,000 yuan for new models and 10,000 yuan for older models [2]. Group 2: Market Position and Competition - The Alphard, once a top seller in the high-end MPV market, has seen a decline in sales, with 21,000 units sold in 2022, down over 12% year-on-year, and 19,000 units in 2023 [3]. - The vehicle's market share in Hong Kong has also diminished, with competitors like Zeekr 009 and Denza D9 taking the lead in sales [4]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's previous status as a luxury symbol, as buyers now have more options in the under 1 million yuan segment [4]. Group 3: Import Market Dynamics - The import market for vehicles, including the Alphard, is facing a downturn, with a reported 32% year-on-year decline in imported vehicles from January to July 2025 [5][6]. - The demand for non-luxury imported vehicles is shrinking, while luxury brands like Lexus and Porsche are performing relatively well [6]. - The overall trend indicates a continuous decline in the import market, with projections suggesting that the market will struggle to grow in the future [6][7].