American Rebel Light Beer Elevates Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis as Official Beer Sponsor, Boosting Brand Visibility Through Fan Engagement, Strategic Motorsports Partnership, and CEO Andy Ross Live Performances

Core Viewpoint - American Rebel Light Beer is positioned as a patriotic lifestyle beer and will be prominently featured at the 71st annual Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis, enhancing brand visibility and engagement with racing fans [1][19]. Group 1: Event Sponsorship and Brand Activation - American Rebel Light Beer serves as the official beer sponsor for the NHRA U.S. Nationals, the most prestigious drag racing event globally, taking place from August 27 to September 1, 2025 [1][2]. - The brand will have a significant presence throughout Indianapolis during race week, with activations in bars, liquor stores, and at the race track, reinforcing its market momentum [3][4]. - Five premier liquor stores near Lucas Oil Raceway will feature extensive American Rebel Light Beer displays, including branded coolers and race-week specials, aimed at increasing brand visibility and consumer trial [5]. Group 2: Retail and Distribution Partnerships - New retail partners have been added to expand American Rebel Light Beer's footprint in Indianapolis, ensuring availability for fans at various locations [7]. - Zink Distributing, a key partner, has played a crucial role in preparing the market for the event, enhancing the brand's presence and execution in the city [8][10]. - The distribution agreement with Zink Distributing covers 14 central Indiana counties, including Indianapolis, facilitating a broader reach for American Rebel Light Beer [9]. Group 3: Brand Identity and Messaging - American Rebel Light Beer is marketed as a celebration of freedom and traditional American values, appealing to consumers who appreciate country, competition, and community [12][13]. - The beer is described as a premium domestic light lager, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to health-conscious consumers [20]. - The brand's CEO, Andy Ross, will perform live music at the event, further enhancing the brand's identity and connection with fans [11].