21现场｜当黄金遇上二次元，年轻人迷上“痛金”

Core Viewpoint - The emergence of "pain gold" represents a significant shift in gold consumption among young consumers, blending traditional gold with elements of anime culture, thus creating a new market segment that appeals to emotional and aesthetic values [1][3][7]. Group 1: Market Trends - "Pain gold" is rapidly gaining popularity among the youth, particularly in the context of IP collaborations with well-known anime and gaming franchises, leading to a "breakthrough revolution" in gold consumption [1][3]. - Various gold brands have launched IP collaboration products, with high demand noted for items like "Tian Guan Ci Fu" and "Dao Mu Bi Ji," indicating a trend towards limited edition and collectible gold items [1][4][6]. Group 2: Consumer Behavior - Consumers are increasingly purchasing "pain gold" not just as an investment but as a means of expressing their fandom and emotional attachment to specific characters, with many young buyers being students [3][4][7]. - The emotional value associated with "pain gold" often outweighs its financial investment potential, as consumers are willing to pay a premium for items that resonate with their interests [7][12]. Group 3: Pricing and Valuation - The pricing of "pain gold" products typically ranges from 2 to 3 times the market price of standard gold, with some items priced significantly higher due to their unique designs and IP licensing costs [8][10]. - The resale value of "pain gold" in secondary markets can exceed original prices, but the liquidity and potential for appreciation are limited compared to traditional gold products [14]. Group 4: Industry Implications - The rise of "pain gold" is pushing the gold industry towards a younger demographic, enhancing the emotional and aesthetic appeal of gold products, which may lead to increased sales and market expansion [7][8]. - Gold retailers are adapting to this trend by offering more IP collaboration products, which not only boosts their product offerings but also increases the perceived value of gold as a collectible item [1][7].