Core Insights - The Chinese pickup truck market showed a mixed performance in July, with sales of 41,000 units, a year-on-year increase of 1.7% but a month-on-month decline of 15%, maintaining a median level over the past five years [2] - From January to July, total sales reached 348,000 units, reflecting an 11% year-on-year growth [2] - The leading companies in the pickup market include Great Wall Motors, SAIC Maxus, Zhengzhou Nissan, Changan Automobile, and JAC Motors, all selling over 3,000 units in July [3][4] Market Dynamics - Great Wall Motors dominated the market with 110,000 units sold from January to July, accounting for one-third of the total market share, while other strong competitors like JAC Motors and BYD are gaining ground [3] - In July, Great Wall Motors sold 13,800 units, a 14.5% increase year-on-year, significantly outpacing competitors [3] - The domestic market is characterized by a "one super, three strong" structure, with Great Wall Motors holding nearly 50% of the domestic market share [4] New Energy Pickup Growth - The new energy pickup market is rapidly expanding, particularly in regions like Guangdong, with significant growth potential for domestic demand [5] - Sales of new energy pickups are projected to grow from 0.3 million in 2022 to 2.1 million in 2024, with a year-on-year increase of 702% in the first seven months of 2025 [5] - Radar New Energy's sales reached 9,337 units in the first seven months of 2025, marking a 191% increase [5] Export Trends - The export of Chinese pickups has become a significant segment, with 18,100 units exported from January to July 2025, a 37% year-on-year increase [6] - The export proportion of total pickup sales is rising, reaching 52% in the first seven months of 2025, with July alone seeing a 56% export rate [6][7] - Great Wall Motors remains the leader in export volume, but competitors like SAIC Maxus and JAC Motors are also showing strong export performance [7] Future Projections - The pickup market is expected to see domestic demand exceed 1 million units by 2030, with total sales potentially reaching 2 million units when including exports [8]
出口占比超50％，新能源增长强劲，皮卡市场呈现“一超多强”格局